заиграть

Verb

 * 1) to begin to play
 * 2) to begin to sparkle
 * 3) to look to advantage, to stand out
 * 4) (a record, tape recorder etc.) to spoil/wear out by playing
 * 5) to run down, to exhaust, to overuse, to overwear (by repetition)
 * 6)  to appropriate, to help oneself (to), to hook