затереть

Verb

 * 1) to erase, to wipe off
 * 2) to paint over, to overwrite
 * 3) to hold fast, to trap
 * 4)  to ruin the career of (someone) by scheming
 * 5)  to wear out through constant use
 * 6)  to begin to rub
 * 1)  to begin to rub