мая

Etymology
.

Bulgarian Etymological Dictionary distinguish the meaning “to delay, to dally” (under мая¹) from “to mesmerise, to wonder” (under мая²).

Verb

 * 1)  to waver, to sway
 * 2)  to beacon, to signal
 * 3)  to divert someone's attention, to distract
 * 4)  to delay, to detain somebody from doing something
 * 5)  to roam back and forth
 * 6)  to dawdle, to loiter, to dally
 * 7)  to mesmerise, to amaze
 * 8)  to charm, to enchant
 * 9)  to stun, to surprise
 * 10)  to wonder, to dither, to ponder

Usage notes
Only the passive is widely used within the standard language. The (ambi)transitive meanings are mostly colloquial or dialectal.