раскручивать

Verb

 * 1) to unwind, to unroll, to unspin
 * 2) to promote, to market, to hype
 * 3) to persuade someone into doing something (often with deceit), to hustle someone into doing something/out of their money, etc.
 * 1) to persuade someone into doing something (often with deceit), to hustle someone into doing something/out of their money, etc.