こちら

Etymology
From.

Pronoun

 * 1) this direction, this way
 * 2) this person; I, me, we us
 * 3) *
 * 4) this thing
 * 1) this thing

Usage notes

 * The alternative kanji spelling is rarely used.
 * The usage as a pronoun is often used in impersonal settings with an indeterminate number of people being referred to. For example, when a single speaker is speaking for his entire company on a phone or in negotiations.