Citations:Disney magic

Noun sense: "Magic characteristic of or in productions."

 * 2009, Steve Hatch, Jim Taylor, Rigorous Magic: Communication Ideas and their Application, John Wiley & Sons (ISBN 9780470687413)
 * It was a sprinkle of communications dust that turned Nike into a cultural phenomenon, that put Flora on the health agenda, that took Bisto into the heart of the British family. But this was not shallow Disney magic. This was not about cheap trickery.

Noun sense: "Magic that is poorly presented and does not look convincing."

 * 2013, Jamie Quaid, Damn Him to Hell, Simon and Schuster (ISBN 9781451656374), page 102:
 * Dangerous new material, like magic elements. Yeah, tell me about it. Magic or a tool of Satan, which would I rather believe? Pink confetti looked like Disney magic to me. Maybe the devil was filming a show-and-tell on How to Destroy a Planet.

Figurative noun sense: "Something presented as true that is not believable"

 * 2009, U.S. News & World Report
 * But are these innovations just Disney magic, or are they really coming soon to a neighborhood near you?