Citations:Pepsi Challenge


 * For example, Honest Kids juice pouches have a full day's supply of Vitamin C and only 40 percent of the calories of the rival Capri Sun pouches. If the competing lines had been tested on kids in focus groups, Goldman told me, there would have been no contest: “They would have said, ‘I like Capri Sun better.’ Well, no kidding; it's loaded with sugar. It's like the Pepsi challenge; of course a kid will like it better.”
 * She could choose to paint a picture of happy, satisfied users of her product (the soft sell) or make an enticing special offer or rely on product comparisons like the Pepsi Challenge (the hard sell).
 * She could choose to paint a picture of happy, satisfied users of her product (the soft sell) or make an enticing special offer or rely on product comparisons like the Pepsi Challenge (the hard sell).
 * She could choose to paint a picture of happy, satisfied users of her product (the soft sell) or make an enticing special offer or rely on product comparisons like the Pepsi Challenge (the hard sell).