Citations:cupcakeization

Noun: "the process of making or becoming more like cupcakes"

 * 2004, Bruce Weinstein & Mark Scarbrough, The Ultimate Muffin Book: More Than 600 Recipes for Sweet and Savory Muffins, unnumbered page:
 * Far be it from us to turn puritanical at the end of this story, but in the last decades of the twentieth century we've witnessed what we call the “cupcakeization” of muffins.

Noun: "(neologism) the process of media content becoming frivolous, insubstantial, and intended to be consumed in small amounts (like a cupcake)"

 * 2014, Holly Baxter & Rhiannon Lucy Cosslett, Vagenda: A Zero Tolerance Guide to the Media, page 222:
 * Considering the continual cupcakeisation of the media, it's somewhat ironic that they are so keen on preventing us from eating.