Citations:entertoyment

Noun: "the phenomenon of popular entertainment (especially that which is intended for children) linked to the mass marketing of tie-in toys and products"

 * 1995, "Toy makers' addiction to Hollywood figures reshapes children's play", Wall Street Journal, 13 July 1995:
 * That is just one of many ways toy companies are becoming entwined with Hollywood these days. In a business that hasn't had an original megahit since Cabbage Patch Kids a decade ago, toy makers have grown increasingly reliant on Power Rangers, Ninja Turtles or the latest Walt Disney Co. creations for their ideas and sales. There is even a new word for it: entertoyment.
 * 1995, Surabhi Avasthi, "When the movie never ends that's entertoyment", New York Daily News, 26 December 1995:
 * Once, Mr. Potato Head and Slinky were found in toy boxes, rather than in supporting roles. And kids cuddled up with teddy bears instead of with Simba, the Lion King. But that was before studio heads, toy makers and corporations realized they were sitting on a gold mine. That was before the dawn of entertoyment.
 * 1996, Ted Sickinger, "Disney called good buy", The Kansas City Star, 22 December 1996:
 * The latest Disney entertoyment franchise is actually a remake of an earlier animated classic, "101 Dalmatians."
 * 1998, Karen Scarvie, "Toys as brain food", Playthings, 1 February 1998:
 * Many specialty toy store owners are credentialed child development specialists and educators determined to counteract the negative consequences of the mass market experience. They have distanced themselves from the "entertoyment" mentality of the bigger chains and most of the toys they sell won't be found in the toy supermarkets.
 * 2000, Steve Sailer, "KidTV: A Guide for the Perplexed", National Post, 11 March 2000:
 * Of course, female characters are now fairly common in some crass "entertoyment" series like Pokemon, Mighty Morphin' Power Rangers, and X-Men.