Citations:low-profile


 * 2021, Waiyee Yip, Why it is no longer cool to be a crazy rich Asian in China, (10 June 2021);
 * The key, then, is for the rich to be able to strike the ultimate balancing act - to indicate success but in a more low-profile manner.


 * Dr Yu noted how, for some, it has spawned a whole movement involving humblebragging. "Some of the rich now try to show off in a veiled way, instead of just showing pictures of material goods," she said.