Citations:neknomination

Noun: "(slang) an online drinking game..."

 * 2014, Claire Carter, "Two British deaths blamed on internet Neknomination drinking craze", The Telegraph, 10 February 2014:
 * Isaac Richardson, a former grammar school pupil and a 29-year-old man from Cardiff, are said to have died after taking part in NekNomination.
 * 2014, Adam Withnall, "Neknomination: Craze 'claims fifth victim' as young man found dead after downing two pints of gin", Belfast Telegraph, 16 February 2014:
 * The controversial Neknomination craze has reportedly led to the death of another young British man, after a rugby player mixed two pints of gin with teabags and said to the camera: “This is how you drink.”
 * 2014, Paul Clarke, "OPP charge two youth after neknomination video surfaces", Toronto Star, 27 February 2014:
 * Ontario Provincial Police laid charges against two young men on Thursday after a ‘neknomination’ video surfaced on social media.
 * 2014, The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives (ed. Scott C. Martin), SAGE Publications (2015), ISBN 9781483374383, unnumbered page, published 16 December 2014:
 * In 2014, the “Neknomination” drinking game was the latest to spread across the Internet.
 * 2015, Jane Costello, The Love Shack, Simon & Schuster (2015), ISBN 9781471129285, unnumbered pages, published 23 April 2015:
 * She has lipstick on her chin, a ladder in her tights and looks as though she's spent the afternoon creating Neknomination videos.
 * 2015, Shane Blackman, Laura Doherty, & Robert McPherson, "Normalisation of hedonism?: Challenging convergence culture through ethnographic studies of alcohol consumption by young adults – a feminist exploration", in Women and Alcohol: Social Perspectives (ed. Patsy Staddon), Policy Press (2015), ISBN 9781447318897, pages 48-49, published 3 June 2015:
 * Numerous pictures of young women in sexual poses on Facebook page 'NekNomination girls' conform to the heterosexual representation of women combining eroticism and alcohol and serving male sexual desire.