Generation Alpha

Etymology
Originated from a 2008 survey conducted by the Australian consulting agency McCrindle Research, according to founder Mark McCrindle, who is generally credited with the term. McCrindle describes how his team arrived at the name in a 2015 interview:

"When I was researching my book The ABC of XYZ: Understanding the Global Generations (published in 2009) it became apparent that a new generation was about to commence and there was no name for them. So I conducted a survey (we're researchers after all) to find out what people think the generation after Z should be called and while many names emerged, and Generation A was the most mentioned, Generation Alpha got some mentions too and so I settled on that for the title of the chapter Beyond Z: Meet Generation Alpha. It just made sense as it is in keeping with scientific nomenclature of using the Greek alphabet in lieu of the Latin and it didn't make sense to go back to A, after all they are the first generation wholly born in the 21st Century and so they are the start of something new not a return to the old."

McCrindle Research also took inspiration from the naming of hurricanes, specifically the in which the names beginning with the letters of the Latin alphabet were exhausted, and the last six storms were named with the Greek letters alpha through zeta.

Proper noun

 * 1)  The generation following Generation Z, born between the early to mid-2010s and the mid-2020s.

Noun

 * 1) A member of Generation Alpha.