Poochie-fication

Etymology
From Poochie, a character added to boost the ratings of the fictional Itchy and Scratchy Show in The Simpsons episode "The Itchy & Scratchy & Poochie Show",.

Noun

 * 1)  The process of adding a new character to a work of fiction, or altering characters already present, in a bid to make the work cooler or more extreme.