Talk:Pepsi Challenge

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fe.letsP.Cthis!asinfe.COMPAREdic.contnts81.11.219.175 17:52, 11 August 2016 (UTC)

RFD discussion: July–August 2016
"A marketing promotion by Pepsi..." Equinox ◑ 09:56, 26 July 2016 (UTC)
 * Delete with that definition. DCDuring TALK 10:12, 26 July 2016 (UTC)
 * Not a word or an idiom, hence, delete. Renard Migrant (talk) 11:15, 26 July 2016 (UTC)

Do we have a policy on what proper nouns are proper to keep? I'd lean towards delete for this, but am undecided. Under what rule/reason should it be deleted? - Sonofcawdrey (talk) 11:39, 26 July 2016 (UTC)
 * Note that I added a second definition now. --Daniel Carrero (talk) 17:17, 26 July 2016 (UTC)
 * I would constructively delete the nominated sense; keep the second definition, and convert the first one into an etymology section. bd2412 T 17:33, 26 July 2016 (UTC)
 * Me too. —Aɴɢʀ (talk) 18:55, 26 July 2016 (UTC)

Maybe it's just me, but I'd like to keep the "A marketing promotion by Pepsi..." sense if there are citations where authors use the term in this sense without explaining what it is. I think this would be in line with the spirit of WT:BRAND. --Daniel Carrero (talk) 20:46, 26 July 2016 (UTC)
 * If that were the criterion for keeping proper nouns, which attested ones wouldn't be includable? DCDuring TALK 21:04, 26 July 2016 (UTC)
 * Actually, I'm not talking about a criterion for keeping any proper noun. Votes/pl-2012-02/Brand names and physical product 2 gave us criteria for "a product or service". A marketing campaign is not a product or service, but IMHO it is somewhat related. I suggest we use the same criteria from WT:BRAND to see if that marketing campaign is attestable. I found a couple of quotations like what I was thinking, and placed them on the entry now. --Daniel Carrero (talk) 21:20, 26 July 2016 (UTC)


 * We need a line so that we don't keep stuff like Sae1962's entries of "Java JDK Specification Document Manual" and what not. In general, specific things (people, buildings, space rockets, wars) are for Wikipedia, while general terms are for us. Equinox ◑ 12:29, 27 July 2016 (UTC)


 * Keep. This isn't like something most people have never heard of.  It's a phrase probably everybody has heard and understands, even when introduced out of context or applied to something else.  There aren't a ton of brand-related phrases like this, though there are some.  The fact that "the Pepsi Challenge" is still familiar forty years later (although I'm pretty sure it was still used in Pepsi marketing during the 80's) is pretty strong evidence that it's elevated above a transient marketing collocation.  P Aculeius (talk) 00:13, 28 July 2016 (UTC)


 * Remember I was challenging the sense "A marketing promotion by Pepsi...". If it's "applied to something else", as you say, then that might be different. Equinox ◑ 00:21, 28 July 2016 (UTC)
 * Delete the proper noun sense and make it the etymology of the noun sense. Keith the Koala (talk) 12:07, 28 July 2016 (UTC)

Sense constructively deleted by conversion to etymology. I love it when a plan comes together. bd2412 T 15:53, 11 August 2016 (UTC)