Talk:direct digital marketing

Request for verification
Seems to be sum of parts, unless it has a specific business sense that I don't know about, and I'm no businessman that's for sure. Mglovesfun (talk) 20:57, 9 July 2009 (UTC)


 * This is probably minimally attestable (4-5 cites). More common in print (5+:1) is digital direct marketing. That term seems more readily comprehensible and more SoP (= "digital" + "direct marketing"). Thus we may be in the position of favoring the less comprehensible term with an entry. This is what I call the "misnomer principle", like Gresham's law ( = bad money drives out good).
 * Perhaps I will add a sense defining it as "digital direct marketing" and try citing it in that briefer, more general sense, more likely to accommodate the limited number of citations than the current wordy entry. DCDuring TALK 21:43, 9 July 2009 (UTC)
 * Some additional citations using the term have been added to the page.Cb711
 * Please see WT:CFI for a description of what sort of citations suffice. &#x200b;—  msh210  ℠  16:29, 13 July 2009 (UTC)


 * Also, direct digital marketing is not synonymous with digital direct marketing. The difference is more than just preference on the order of the words. Digital direct marketing means executing direct marketing campaigns in a digital way. Direct digital marketing means executing digital marketing campaigns in a direct, addressable way. Direct digital marketing means the marketer can control the entire life of the message from the initial send and response to the next triggered campaign. Direct marketers have very little control over the consumer response, and it is highly unlikely that a direct marketing campaign is able to trigger another timely call-to-action. Cb711

RFV failed, entry deleted. —Ruakh TALK 18:43, 30 November 2009 (UTC)