Technicolor

Etymology
. A trademark (1916), in reference to the Massachusetts Institute of Technology, where two of its three developers met.

Noun

 * 1) A colour process for motion pictures, developed and used in the twentieth century and known for its hyperrealistic, saturated levels of colour.

Adjective

 * 1) Using the Technicolor process.
 * It was his opinion that 1946's Do You Love Me, a Technicolor musical, would go down much better with 'industrial audiences' than the 'better class' of viewer.