Weet-Bix

Etymology
A deliberate alteration of +. A trademark owned by Sanitarium Health and Wellbeing Company, used in Australian English from the 1920s onwards.

Proper noun

 * 1)  A breakfast cereal sold in Australia and New Zealand, consisting of biscuits of compressed wholegrain flakes.


 * 1) * 1995, Dave Warner, City of Light, Fremantle Arts Centre Press, page 320,
 * While my Weet-bix soaked, I learned why from morning radio. Premier Malcolm was thought to be on the verge of tendering his resignation.