above the fold

Prepositional phrase

 * 1)  Situated in the upper half of the front page of a broadsheet newspaper, and thus more prominent, as the lower half is not usually visible when the folded newspaper is displayed for sale.
 * 2)  By extension, situated near the top of a web page or application screen; not requiring scrolling. See above the scroll.
 * 3) Occupying an exclusive position of relative prominence