aegyo

Etymology
Borrowed from.

Noun

 * 1)  Cuteness, adorableness, charm.
 * 2) * 2014, Nagyon Kim, "Broadcasting companies impose stricter rules on K-pop choreography", Tiger Times (Seoul International School), March 2014, page 8:
 * A few years ago, the trend for girl groups was to show innocence and aegyo, a Korean term meaning acting cute.