arculat

Etymology
From the noun with the noun-forming suffix.

Noun

 * 1) image characteristic of a group, nation, etc.; how one is, or wishes to be, perceived by others
 * 2)  corporate identity consistent outward appearance of a company, especially with regard to visual style including logo, stationery, uniforms, etc.
 * 1)  corporate identity consistent outward appearance of a company, especially with regard to visual style including logo, stationery, uniforms, etc.