banner blindness

Etymology
Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web

Noun

 * 1) A tendency to ignore banner ads and similar-looking banners on websites.

Translations

 * Finnish: bannerisokeus
 * Russian: невосприимчивость к рекламным объявлениям, баннерная слепота́
 * Spanish: banner blindness, ceguera a banner
 * Swedish: bannerblindhet