bluewash

Verb

 * 1)  To use a blue paint or glaze.
 * 2)  To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
 * 3) * 2006. William S. Laufer. Corporate Bodies and Guilty Minds: The Failure of Corporate Criminal Liability, page 164:
 * Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations.

Related terms

 * redwash

Noun

 * 1) A wash of blue paint or glaze.
 * beautified with bluewash.