box art

Etymology
From 🇰🇲.

Noun

 * 1) The illustrations or photography on the box in which a product is packaged.
 * 2)  The artwork used to promote or represent a video game when it is distributed digitally, without physical packaging.
 * 1)  The artwork used to promote or represent a video game when it is distributed digitally, without physical packaging.
 * 1)  The artwork used to promote or represent a video game when it is distributed digitally, without physical packaging.

Translations

 * Japanese: パケ絵
 * Portuguese: box art, boxart
 * Spanish: box art, boxart