bury the lead

Alternative forms

 * (US)

Verb

 * 1)   To begin a story with details of secondary importance to the reader while postponing more essential points or facts. See lead paragraph.
 * 2) * 1977, "Don't bury the lead. This is similar to backing into the lead, except that the major element has been buried several paragraphs down"
 * 3) * 2004, "Don't bury the lead in the body of your story. As a TV news viewer, I'm poised to change the channel"