conation

Etymology
.

Noun

 * 1)  The power or act which directs or impels to effort of any kind, whether muscular or psychical.
 * 2) * 1987, Marshall J. Farr, 'Cognition, Affect, and Motivation: Issues, Directions and Perspectives Toward Unity', in Conative and Affective Process Analysis, p. 347:
 * [The] 'purposive conscious striving' aspect of conation is very likely a concept we need to treat separately if we are to study human motivation successfully
 * 1) * 1987, Marshall J. Farr, 'Cognition, Affect, and Motivation: Issues, Directions and Perspectives Toward Unity', in Conative and Affective Process Analysis, p. 347:
 * [The] 'purposive conscious striving' aspect of conation is very likely a concept we need to treat separately if we are to study human motivation successfully