endonymy

Noun

 * 1)  A relationship of semantic inclusion, such as that between "store" and "shopping mall".
 * 2) The use of the name for a group or geographic region by its members or inhabitants, as opposed to the nomenclature used by outsiders.
 * 1) The use of the name for a group or geographic region by its members or inhabitants, as opposed to the nomenclature used by outsiders.
 * 1) The use of the name for a group or geographic region by its members or inhabitants, as opposed to the nomenclature used by outsiders.
 * 1) The use of the name for a group or geographic region by its members or inhabitants, as opposed to the nomenclature used by outsiders.