get woke, go broke

Etymology
Attributed to American author.

Proverb

 * 1)  Businesses that focus on social activism to align themselves with social justice are liable to lose customers.

Translations

 * French: éveillé mais fauché, devenez éveillé et soyez fauché, trop de politiquement correct c'est économiquement incorrect
 * Italian: fai il risvegliato e sei rovinato
 * Portuguese: quem lacra não lucra
 * Spanish: hazte progre hazte pobre, hazte progre y vuélvete pobre, ponte pobre hazte pobre