goji

Etymology
Marketing coinage, likely an altered pronunciation of. The earliest known usage in print was in a 1996 publication. The first usage in the LexisNexis database is a 2002 newspaper article. Wider usage began in 2003 and 2004.

Noun

 * 1) A fruit in the genus Lycium, especially in commercial products where it is promoted as a superfruit.

Usage notes
The UK Food Standards Agency notes: ‘[It has been] suggested that the name "goji" was originally applied only to the species and should not be used for. However, it appears that "goji" is widely understood in the UK to refer to the latter species.

Noun

 * 1) ; wolfberry berry from plants of the genus

Noun

 * 1) goose