good wine needs no bush

Etymology
First recorded in the epilogue to As you Like it by William Shakespeare: "If it be true, that good wine needs no bush, ’tis true, that a good play needes no Epilogue." Here, the term bush denotes a branch or bunch of ivy formerly hung as a vintner’s sign in front of a tavern.

Proverb

 * 1) There is no need to boast or advertise about something of good quality.

Translations

 * Czech: dobré zboží se chválí samo
 * Dutch: goede wijn behoeft geen krans
 * Finnish: hyvää ei tarvitse mainostaa
 * French:
 * German: gute Ware lobt sich selbst
 * Hungarian:
 * Polish: dobry towar sam się chwali
 * Russian: хоро́ший това́р сам себя́ хва́лит
 * Slovene: dobro blago se samo hvali.
 * Spanish: el buen paño, en el arca se vende