gullig

Adjective

 * 1) cute, sweet (cute in a sweet way, like a child or an animal, of appearance or behavior or the like)

Usage notes
The word that best matches English cute in the general sense is. Gullig additionally implies sweetness, like of a child or an animal, and so is less common for describing being cute in a physically attractive way (unless going for "cute and sweet" in tone, which sounds the same). Gullig implies söt, but söt does not necessarily imply gullig.

Like English cute, neither söt nor gullig has any inherent connotations of physical attractiveness. A baby can be called both without sounding weird. is similarly neutral.