hot button

Etymology
Registered as a trademark by American sales trainer Jack Lacy in 1956, first used in the 1940s.

Noun

 * 1) A central issue, concern or characteristic, especially one that motivates people to make a choice; sometimes also one that people seek to delay taking sides on.
 * 2)  The principal desire that a salesman needs to "hit" in order to make a sale.
 * 3) An emotional trigger; something that arouses strong emotion or opinions.
 * 1)  The principal desire that a salesman needs to "hit" in order to make a sale.
 * 2) An emotional trigger; something that arouses strong emotion or opinions.
 * 1) An emotional trigger; something that arouses strong emotion or opinions.
 * 1) An emotional trigger; something that arouses strong emotion or opinions.
 * 1) An emotional trigger; something that arouses strong emotion or opinions.
 * 1) An emotional trigger; something that arouses strong emotion or opinions.