hypebeast

Alternative forms

 * hype beast

Etymology
🇰🇲.

Noun

 * 1)  A person obsessed with acquiring fashionable items, especially clothing and shoes.
 * 2) * 2022, Sarah Shannon, quoted in Johannes Reponen, "A Wealth of Feedback: Interview with Sarah Shannon, Editorial Director of Vogue Business", in Insights on Fashion Journalism (eds. Johannes Reponen & Rosie Findlay), page 54:
 * A freelancer pitched a piece about Indian hypebeasts—whether companies like Nike and Adidas can connect with them locally, as all the hypebeasts in India are buying their Supreme and Palace and, you know, Nike Air Jordans online from overseas.
 * 1) * 2022, Sarah Shannon, quoted in Johannes Reponen, "A Wealth of Feedback: Interview with Sarah Shannon, Editorial Director of Vogue Business", in Insights on Fashion Journalism (eds. Johannes Reponen & Rosie Findlay), page 54:
 * A freelancer pitched a piece about Indian hypebeasts—whether companies like Nike and Adidas can connect with them locally, as all the hypebeasts in India are buying their Supreme and Palace and, you know, Nike Air Jordans online from overseas.