lettermark

Noun

 * 1)  A text-only logo consisting of the initials of a brand name or business.
 * 2)  The  designation of funds from the federal budget for a particular project created in response to a letter from a member of congress to an official in the executive branch who is responsible for authorizing appropriations.

Verb

 * 1)  To obtain a lettermark on funds from the federal budget by sending a letter (from a member of Congress) to the appropriate official in the executive branch who is responsible for authorizing appropriations.
 * 2) To mark (something) with one or more letters of the alphabet to indicate its brand or category.
 * 1) To mark (something) with one or more letters of the alphabet to indicate its brand or category.