micro-retailing

Etymology
. Grew in popularity as ecommerce merchants experiment with opening lower-risk physical retail spaces.

Noun

 * 1)  A retail model including things like small-scale pop-up shops and boutique storefronts that leverage a variety of innovative downsized activities.
 * 2)  A small, demographically targeted store with a focus on a small selection of popular products.
 * 3)  Small, independent, family owned business in a developing nation.
 * 1)  Small, independent, family owned business in a developing nation.