microchunk

Noun

 * 1) A very small piece.
 * 2)  Part of a product or service made available separately from its traditional package.

Verb

 * 1)  To split up a product or service sold traditionally as a package.
 * 2) * 2005, November 5,, "The Future of Media (aka Please Take My RSS Feed)", AVC (blog)
 * If I were a television executive right now, I'd take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go wherever it wants to go.