noaord

Etymology
From noa, a Polynesian term for replacing names to avoid summoning something; a form of euphemism, the antonym of tabu. And.

Noun

 * 1) a euphemism, a non-tabu synonym (used to avoid words which might bring bad luck)

Usage notes

 * Various Swedish words are described as noaord because of their etymology connected to folklore or superstitious belief. For example, the Swedish word was avoided (if you call them by name, they might come) and instead the noaord  was used, which is now the dominating word for wolf.