ochlagogy

Etymology
(from ) +, on the pattern of.

Noun

 * 1)  Manipulation of a mob by use of inflammatory rhetoric, casting opprobrium, and by appeal to the lowest common denominator generally; extreme and wholly unscrupulous demagogy; the practice of an ochlagogue.
 * 2) * 1962: Cecil John Ellington and A. G. Russell of the Classical Association (Great Britain), Greece and Rome, “Peripatos: The Athenian Philosophical Scene — II”, page 21 (The Clarendon Press)
 * One can imagine what Epicurus would have thought of the ochlagogy of Herodes Atticus and his contemporaries, and the noisy demonstrations which it evoked.

Related terms

 * demagogy
 * ochlagogue
 * ochlocracy
 * pedagogy