on-brand

Adjective

 * 1)  Serving the public image which a company seeks to associate with its product.
 * 2) * 2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January.
 * 3)  Consistent with one's reputation, perhaps to a stereotypical degree.
 * 4) * 2019, Morgan Chalfant and Brett Samuels, "Trump attacks on Vindman trigger backlash", The Hill, 29 October.
 * "The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized."
 * 1) * 2020, Kole Musgrove, "Seahawks QB Russell Wilson talks Super Bowl interception during AMA", Seahawkswire.usatoday.com, 31 January.
 * "However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller."
 * "The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized."
 * 1) * 2020, Kole Musgrove, "Seahawks QB Russell Wilson talks Super Bowl interception during AMA", Seahawkswire.usatoday.com, 31 January.
 * "However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller."