pick a lane

Verb

 * 1) To commit to an approach to something.
 * 2) * 2010, Jason Hirschhorn, quoted in Dawn C. Chmielewski and Jessica Guynn, "MySpace looks to the past for its future", The Los Angeles Times (March 10, 2010), p. B3:
 * "We both looked at the business and said, 'You know what? We still have over 100 million people using us worldwide. We have to pick a lane as to what we're going to be,'" Hirschhorn said.