pinkwashing

Etymology
. The LGBT-related sense derives from the fact that the colour pink is often associated with homosexuality and LGBT culture. The breast cancer-related sense refers to the, an international symbol of breast cancer awareness.

Noun

 * 1)  The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior.
 * 2) The practice of a company using support of breast cancer-related charities to promote itself and its products or services.
 * 3) The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.
 * 1) The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.
 * 1) The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.

Translations

 * Hebrew: פינקוושינג


 * Hebrew: פינקוושינג

Related terms

 * artwashing
 * greenwashing
 * purplewashing
 * rainbow washing
 * redwashing