price point

Noun

 * 1)  A price, viewed as one of a number of prices for related retail goods.
 * Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.
 * The big-box stores are selling our $120 price-point items at $99 or less.

Verb

 * 1)  To set price points on goods; to engage in price-lining.