promuovere

Etymology
From.

Verb

 * 1) to promote, to favor, to encourage (the arts, commerce, etc.)
 * 2) to announce publicly, to initiate publicly (a contest, etc.)
 * 3) to promote (a person)
 * 4)  to promote (a product)
 * 5)  to provoke (a reaction)
 * 1)  to provoke (a reaction)