proprietary eponym

Noun

 * 1) A successful brand name or trademark that has come into general use to refer to the generic class of objects rather than the specific brand type, without the exclusive rights to said product being lost by the parent company.

Translations

 * Chinese:
 * Mandarin: 通用商標
 * Dutch: propriëtair eponiem
 * Finnish: yleisnimistynyt tavaramerkki
 * French: nom de marque lexicalisé, nom de marque générique