prosumer

Etymology 1
, in his book  (1980). Concept based on suggestion by and Barrington Nevitt in their 1972 book Take Today (p. 4) that consumers would take on producer roles in.

Noun

 * 1) A person in postindustrial society who combines the economic roles of producer and consumer.

Related terms

 * prosumerism

Translations

 * Polish:
 * Spanish: prosumidor

Etymology 2
.

Adjective

 * 1)  Targeted at serious, enthusiastic consumers, incorporating professional features but often modified for non-professional use.
 * 2)  High-end.

Usage notes
The line between consumer and professional equipment, and hence prosumer, is fuzzy, as consumers can purchase and use professional equipment, while professionals may use equipment targeted at consumers; conversely, a professional person is unambiguously one who is paid for their work.

Any product may be marketed as prosumer (compare ), but generally professional equipment differs in being high-volume, while consumer equipment is more designed for ease of use. For example a professional espresso machine is designed for commercial use, for repeatedly and rapidly making drinks throughout a day, while a prosumer machine is designed for home use, especially making a single or a few drinks without extensive preparation (“walk-up use”).

The use of the term varies significantly between products – it is frequently used to describe still cameras, but virtually never used to describe sports cars.

Noun

 * 1) A serious, enthusiastic consumer: not professional (earning money), but of similar interest and skills to a (generally lower level) professional, or aspiring to such. The target market of prosumer equipment.