semantic memory

Noun

 * 1) A subcategory of declarative memory, semantic memory stores general information such as names and facts.
 * 2) A system of the brain where logical concepts relating to the outside world are stored.
 * Directions to mom’s house are stored in your semantic memory.
 * 1) (Advertising) the memory system which stores information relating to brands, thus where brand positioning is established.
 * Product information that helps you decide which brand of soda to drink and why it is stored in your semantic memory.

Translations

 * Finnish: semanttinen muisti, tietomuisti
 * French: