soft launch

Noun

 * 1)  The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.
 * 2)  The release of a product or service (particularly software) to a limited audience, often in order to gain data on the product's usage and acceptance by customers.
 * 3)  The subtle or ambiguous announcement of a romantic relationship, often via social media.
 * 1)  The subtle or ambiguous announcement of a romantic relationship, often via social media.
 * 1)  The subtle or ambiguous announcement of a romantic relationship, often via social media.
 * 1)  The subtle or ambiguous announcement of a romantic relationship, often via social media.