sticky-backed plastic

Etymology
British television show  invented the term due to its policy against using commercial terms on-air. The commercial term for the product was.

Noun

 * 1)  large sheet of thin, soft, coloured plastic that is sticky on one side
 * For today's make, you'll need a good sheet of blue sticky-backed plastic, a pen and a washing-up bottle.

Synonyms

 * contact paper

Translations

 * Finnish:
 * French: film plastique