stopping power

Noun

 * 1) The ability of a weapon (typically a firearm or other ranged weapon) to rapidly incapacitate or immobilize a target.
 * 2)  A research measure that captures a print advertisement's ability to grab the attention of the reader; also known as the attention rating.
 * 3)  The retarding force exerted on a high-energy particle by interactions with the medium through which it passes.
 * 1)  The retarding force exerted on a high-energy particle by interactions with the medium through which it passes.
 * 1)  The retarding force exerted on a high-energy particle by interactions with the medium through which it passes.