tädi Maali

Etymology
lit. 'Aunt Maali' ( being an old-fashioned female given name). , in an interview with  titled “Euroliit tuleb teha tädi Maalile arusaadavaks [The European Union has to be made clear to Aunt Maali]” (2001).

Noun

 * 1)  A stereotypical simple-minded Estonian woman; the personification of a lower-than-average-income Estonian citizen, who does not keep up with innovations and tends to belong to the older generation.