utspel

Noun

 * 1)  lead first card played in a round
 * 2)  announcement of a new standpoint or proposal
 * 3)  way of acting dramatically and expressively
 * 1)  way of acting dramatically and expressively

Usage notes
In the figurative sense, especially common when the announcement is unexpected or startling. Most common in the sense of "something more-or-less outrageous someone well-known just said," especially in journalist lingo.